Mariza Petrakou (Communication & Press Manager,Sustainability Manager ) explains that H & M is a pioneer in sustainable fashion and one of the largest recycled polyester users , one of the largest buyers of organic cotton in the world . The target of the company by 2020 is cotton comes from 100% more sustainable sources.
Mariza Petrakou presents Hendrik Heuermann the Sustainability Manager of H&M in Deutschland.
Dimitris: Dr Mark Browne ,an ecologist and postdoctoral fellow at the National Center of Ecological Analysis and Synthesis in Santa Barbara states that every time a synthetic garment goes through the spin and rinse cycle in a washing machine ,it sheds a large number of plastic microfibers and eventually end up in the oceans. Is he right?Hendrik: He is right. The more you come in on a subject, the more aspects you find. But I believe that every technique and solution is in our side. Perhaps washing machines would help to solve this problem the years to come. It’s obvious that we try to be a part of this solution.
Dimitris: What kind of music do you like to hear and play and which song could be combined with environmental issues?
Hendrik: (laughs) Personally I’m a jazz musician, a jazz guy, my favorite artist is Michael Jackson, he is a powerful enough. Dreamers by John Lennon is my favorite song.
Dimitris: You have a Master in Political Sciences. Do you believe that Politics could be associated with the Fashion industry?
Hendrik: The Politics interlink everywhere. For example if you are interested in wages in a Political level, the Government can’t solve this problem alone, you need to talk with them. It’s a mix .I believe that we all must work together.
Dimitris: I’ve read that you had diagnosed with a neurological disease at the age of 23 years old. Has this any connection with your passion of sustainability?
Hendrik: I suppose in many things and I would like the last day of my life to say “I’ve made people think about the sustainability
Dimitris: What have you seen travelling around?
Hendrik: One thing that really touched me up, people were really friendly and helpful!
Dimitris: Are you optimistic about what is going to come the next years related to the environmental issues?
Hendrik: I’m extremely optimistic that my daughter will leave in a better environment.
Dimitris: How old is she?
Hendrik: Just eight weeks.